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About Us

Toni Tuck-Newsome is the Founder and CEO of TuChe' LaRue located in Central Ohio.   I started this business because of my love for jewelry.   TuChe' LaRue is a small black owned business that thanks you in advance for your support.


I specialize in stretchy beaded bracelets, waist beads, body oils, charm bracelets and more.  Whether you want to keep it simple or show your unique style, TuChe' LaRue is your one stop shop.

The online store is becoming known for the quality, creative and expressive merchandise.  I ensure a continuous variety of fantastic merchandise along with unique limited edition and seasonal items that will fit any budget.

Check it out and start shopping today!

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